Arctic, the Home appliance brand offering the best value for money on the Romanian market, according to a New ICERTIAS Survey
Arctic, a Romanian brand with a tradition of over 50 years, once again confirms the appreciation it enjoys among consumers, consolidating its position as a trustworthy brand with accessible, durable products tailored to the real needs of…
Arctic, a Romanian brand with a tradition of over 50 years, once again confirms the appreciation it enjoys among consumers, consolidating its position as a trustworthy brand with accessible, durable products tailored to the real needs of Romanian families. According to the independent study conducted by the international certification company ICERTIAS, Switzerland, Romanians believe that Arctic offers the best value for money on the local home appliance market.
Sustainable Innovation Inspired by Real Life
Arctic is a brand that evolves alongside the lifestyle of Romanians, offering intuitive and efficient solutions for the current needs of modern families. Its products are developed with care for resources, people, and the future, democratizing technology and bringing innovation where it matters most—in everyday life. Whether it's about built-in appliances designed to bring aesthetic coherence and functionality to contemporary kitchens, ovens that make cooking a practical and creative experience, refrigerators, or high energy-efficiency washing machines and dryers, Arctic positions itself as a brand grounded in reality, oriented toward applied sustainability. With a design adapted to new generations and an approach that combines durability with efficiency, Arctic products are built to support a balanced lifestyle and inspire more responsible choices.
Thanks to this approach, Arctic was named by consumers as the leader in the home appliance category in terms of value for money, receiving the Best Buy Award 2024/2025, granted by ICERTIAS – Zurich, Switzerland, based on an independent study conducted with 1,200 respondents. At the same time, according to the BrandRo study coordinated by Biz and conducted by Unlock Market Research in the same period, Arctic ranks among the most beloved Romanian brands and leads the sustainable home appliances category.
“I strongly believe that the role of a brand is to stay connected to real life and to what truly matters to people. We’ve learned that trust is built over time, through simple things—authenticity, care, and consistency. The Arctic brand takes responsibility for offering meaningful products, created with care, empathy, and respect for resources and for those who choose us. This silent but constant relationship with the people who use our products inspires us every day. Arctic is a brand that opens Romanian homes to evolution, building bridges between technology and life, between real needs and smart solutions. And the fact that people choose to stay with us remains the most beautiful recognition,” said Gabriel Eremia, Marketing & Product Management Director, Beko Romania, Moldova, Greece, Malta & Cyprus.
Cutting-Edge Technology Made in Romania
With a tradition of over 50 years in Romania, Arctic is currently ranked among the top 5 most loved Romanian brands and is a leader in the sustainable brand category, according to the BrandRO study conducted by Unlock Market Research (an independent research company) and published by Biz magazine for 2024–2025. The factory in Găești, where Arctic’s first products were manufactured, is now one of the largest home appliance production units in Europe. After being acquired by Beko in 2002, continuous investments led to increased production capacity and a higher degree of technological advancement. In April 2025, the factory surpassed the milestone of 45 million refrigerators manufactured since its opening.
