Complice.ro doubles its business in 2023, reaching EUR 850,000, as organisations intensify employee experience actions

Complice.ro, a curator and provider of experiences for individuals and companies, concludes 2023 with a turnover of EUR 850,000, marking a 98% increase compared to 2022. The positive momentum is primarily attributed to the corporate segment, where Complice.ro records its best year to date. In the residential segment, Complice.ro has seen a 50% increase in the number of clients. The "flight in a Boeing simulator" experience dominated the top choices among Complice's individual clients in 2023.

There is an even greater openness from both residential and corporate clients towards adopting experiences. As a result, individual clients have enjoyed experiences from the Complice.ro portfolio themselves or have gifted them to their loved ones, while corporate clients have integrated Complice experiences into their marketing or HR strategies for rewarding, retaining, and motivating employees, clients, or business partners. Therefore, in 2023, the total number of orders increased by over 40%, and the average order value reached EUR 540 compared to EUR 390 in the previous year.

“For 2023, we aimed to maintain a rapid pace of revenue growth, and we continue to rely on growth strategies that will take us beyond the 1-million-euro threshold in 2024. Developing the portfolio of options regionally and nationally remains one of our objectives for 2024. Additionally, we observe a growing interest in international experiences - we estimate that these will become increasingly accessed by clients who no longer just want to visit an external destination but to connect their visit with unique experiences", stated Oana Pascu, founder of Complice.ro.

The most popular experiences in 2023

Similar to previous years, the top experiences at the annual level are characterized by a preference for adrenaline-inducing activities such as driving experiences or flying, piloting an airplane, paragliding, or helicopter flight. Additionally, gourmet experiences like private wine tastings at wineries, whiskey tastings, or craft beer workshops, as well as relaxation experiences such as massages or float therapy, and travel experiences with accommodations in unique and exclusive locations, are also prominent.

In 2023, the most chosen experience by individual clients of Complice.ro is the flight in a Boeing simulator, followed by flying with a light aircraft and the experience of driving a specially prepared car on the road. The top 5 most popular experiences in 2023 are completed with a gourmet experience, accommodation and wine tasting at a winery, and a unique relaxation experience, float therapy

The corporate segment, growth engine in 2023, with 4 out of 5 corporate orders placed by recurring clients

In 2023, Complice.ro marks its best year for the corporate segment. The number of companies choosing experiences in their employee reward, retention, and motivation strategies has increased by over 20%, and the average value of corporate orders has more than doubled to 4500 Euros. Most requests came from companies in the IT, retail, and creative industries, with 80% of orders originating from recurring clients.