Beko introduces eco-friendly appliances that use recycled materials, bio-composites and detergent saving technologies for sustainable living (press release)
Beko's innovative products reflect the brand's sustainability mission
Beko's innovative products reflect the brand's sustainability mission
Beko, Europe’s leading home appliance brand, believes that humans and the planet are interconnected. To raise awareness of Beko’s sustainability mission, the brand held a virtual showcase of its eco-friendly appliances with Arçelik’s CEO Hakan Bulgurlu, CMO Zeynep Yalım Uzun, and CCO Ragıp Balcıoğlu and with a special guest from the World Business Council for Sustainable Development, Brendan Edgerton, Circular Economy Director.
Beko unveiled seven sustainable products in the launch, including a washing machine/washer dryer, oven, tumble dryer, refrigerator, espresso coffee maker, and dishwasher to help consumers reduce their impact on the environment. The innovative products use recycled materials such as PET bottles, fishing nets; bio-composites such as coffee residue and eggshells, and detergent-saving technologies for sustainable living.
At the event, Beko shared a Europe-wide survey on people’s attitudes and concerns about sustainability. Its results show that the vast majority of Europeans (UK 88%, IT 88%, ES 87%, DE 84%, FR 78%, PL 74%) of the six countries asked said they feel it is their personal responsibility to make a difference by minimizing waste, water, and energy use in their daily lives. The number of people thinking it is down to others, such as the government or business, or who think that they cannot make a difference, is negligible.
Recycling is found to be the most popular activity linked to sustainability that people practice at home. Interestingly, this activity scores significantly higher in the UK market at 84% compared to all others, with Italy coming closest at 78% and Germany last at 66%.
When asked what else they could do to protect the planet, respondents list in order of effectiveness, buying sustainable products, fighting food waste, reducing air travel, and eating less meat. The main obstacle to living more sustainably at home is found to be the perception of high prices of sustainable products in all countries.
Price is the most important decider when buying a home appliance, with longevity and environmental friendliness coming in after, despite most of the respondents (IT 88%, ES 86%, FR 85%, PL 84%, UK 77%, DE 75%) agreeing on the importance of purchasing sustainable home appliances that have a meaningful positive impact on our planet.
Hakan Bulgurlu, CEO of Arçelik, said, “Our goals in sustainability and our leading efforts in innovation are two great parts of the same whole. Their evolution depends on each other. It is up to us to find better, more environmentally conscious ways of conducting our lives. With a series of eco-friendly Beko appliances, customers can now fully equip a sustainable home.”
