Roborock Remains the #1 top selling Robot Vacuum Cleaner Brand globally in 2024, with strong recognition in Romania

In 2024, Roborock, the global leader in ultra-intelligent home robotics engineered to simplify daily life, ranked once again first Robotic Vacuum Cleaner (RVC) Brands in global shipment market share and sales value market share, according to IDC on its 2024 Q4 Worldwide Smart Home Device Tracker released recently.

Roborock's global market share for the year in terms of sales volume was 16% and 22.3% of the sales value market share. This represents a YoY increase in the amount of unit shipments by Roborock of 20.7%.

Roborock's leading position is obvious across the United States and China. Also, Roborock ranks as the top #1 selling RVC brand in volume and value in Denmark, Finland, Germany, Norway, South Korea, Switzerland, and Turkey.

According to IDC, Roborock's overseas expansion prioritizes developed markets with high demand for smart home products equipped with the latest technology. The brand also emphasizes both online and offline distribution that can provide adequate returns to its intensive R&D efforts.

Also noted by IDC, Roborock's wide product portfolio covers low, medium, and high-end market segments, and its flagship OmniGrip robotic arm has become a symbol of the industry's accelerated development.

The IDC paper comes a few weeks after Roborock won several prestigious global media awards at CES 2025 based on the launch of its new revolutionary Roborock Saros series, including the Roborock Saros 10R, the Roborock Saros 10, and the Roborock Saros Z70, the most cutting-edge robotic vacuum cleaner of the year featuring an OmniGrip, the first-of-its-kind mass-produced* foldable robotic arm with five-axis that can deploy itself to clean areas previously obstructed and (1) put away small items such as socks, small towels, tissue papers, and sandals under 300g (1).

Roborock was recognized as the leading brand also in Romania, winning the award for 'Best Robot Vacuum Cleaner Brand' at the Connect Gala Awards. This distinction highlights Roborock's technological superiority and innovation, as it triumphed over other top brands in the industry. The award reflects both consumer trust and preference, as well as expert recognition, confirming the outstanding performance of Roborock products in its segment. Furthermore, this achievement strengthens its position as the market leader in Romania.

Source - IDC Quarterly Smart Home Device Tracker, 2024Q4

Based on internal testing carried out by the manufacturer. Actual results may vary depending on environmental factors.

*This is a Press release.