Romania promoted as tourist destination at BBC Proms for first time
Romania is being promoted as a cultural and tourist destination throughout the 2026 BBC Proms, marking the country’s first tourism campaign at the classical music festival. A page titled “Discover Romania” appears in the official brochure…
Irina Marica · Journalist
· Updated · 2 min read
Romania is being promoted as a cultural and tourist destination throughout the 2026 BBC Proms, marking the country’s first tourism campaign at the classical music festival. A page titled “Discover Romania” appears in the official brochure accompanying each of this year’s 63 concerts.
The campaign is supported by Romania’s Ministry of Economy, Digitalization, Entrepreneurship, and Tourism, with the involvement of the Romanian Cultural Institute (ICR) in London.
