How a Romanian-born startup wants to make slow travel the easy choice

Ruuts.travel started as an RV rental marketplace founded by travel enthusiasts facing the pandemic's lockdowns. It has since expanded into a one-stop booking hub focused on slow travel and local experiences, emphasizing options for a more sustainable way to discover places, while counteracting the challenges of over-tourism. Co-founder Katina Moldovan told Romania Insider more about Ruuts.travel's plans to broaden its reach.

Ruuts.travel was born during the pandemic's period of lockdowns as its founders were looking for a safe way to keep up their passion for travel and the outdoors. An RV looked like the safest way to do it as it provided an individual space at a time when people were advised to keep interaction with others to a minimum. Research showed that the market of Eastern Europe had no RV rental marketplace, so they decided to seize the opportunity and build one.